Informasi Umum

Kode

24.04.453

Klasifikasi

000 - General Works

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Marketing Communication, Brand Image,

Informasi Lainnya

Abstraksi

<p>ABSTRAK<br /> Transportation is crucial in Indonesia, with online transportation gaining popularity. PT Gojek Indonesia, an online transportation company, offers logistics, transportation, and payment services. With a strong competitive advantage, Gojek has adapted its marketing strategies to cater to customer needs. The company has collaborated with partners to promote its services, including the #WeGotYou campaign featuring air purifier technology. This study employs a quantitative research method, to examine populations and collect data using instruments. Since the population size in this study is unknown, the number of samples (n) in this study was measured using Bernoulli's formula calculations. The results of the calculation of Bernoulli's formula show that the number of samples used in this study amounted to 100. Data analysis techniques carried out include Descriptive Statistics, Successive Interval (MSI) Method, Classical assumption test, Correlation Coefficient, Coefficient of determination, Simple linear regression analysis, Partial significance hypothesis test (T Test). The research shows that Lord Rangga Air Purifier version of Gojek ads positively impacts brand image Gojek Indonesia. The results of the correlation coefficient obtained from this study show that Lord Rangga's Air purifier version of Gojek Ads has a strong correlation with Gojek Indonesia's brand image. The results of the coefficient of determination showed that Lord Rangga's Air Purifier version of Gojek Ads had an influence of 55.6% and as much as 44.4% was influenced by other factors not discussed in this study.</p>

• COH2J3 - INTEGRATED MARKETING COMMUNICATION

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Penerbit

Sirkulasi

Download / Flippingbook