Glocalizer In Persib Supporters T-Shirt Design: Proceeding The 3rd Bandung Creative Movement (BCM) 2016

Muhammad Hidayattuloh, Yayat Sudaryat

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E-Article

As garments are often used by the public, t-shirt has experienced a shift function. At first, the t- shirt is a garment which serves as a means of closing the body has been shifted to a medium of expression or identity of a person through a design that is placed on the surface. As a medium of expression, the surface of the T-shirt printed with a design that contains images and text to express ideas wearer. Looking at the history, t-shirts brought by colonial during the war of independence and gradually accepted by the people of Indonesia. In football, t-shirts used by supporters as an attribute in the defense of the team they support. This also applies to the fans who defended the team PERSIB Bandung. In its design, PERSIB supporters often uses elements of local culture in the design in the form of images, language, or text. Theoretically, the placement of local elements which show the characteristics of a particular culture in various forms of global element is a form of glocalization / glocalizer. In other words, glocalization / glocalizer package the local form became global. The method used in this research using descriptive method, which aims to systematically describe the facts or a particular field in a factual and accurate. In this paper, the author will explain the various forms of glocalizer present in PERSIB supporters t-shirt.

Keywords: Glocalizer, PERSIB Supporters, T-shirt.

Subjek

GRAPHIC DESIGN
 

Katalog

Glocalizer In Persib Supporters T-Shirt Design: Proceeding The 3rd Bandung Creative Movement (BCM) 2016
 
6p., pdf file; 1422 kb
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Pengarang

Muhammad Hidayattuloh, Yayat Sudaryat
Perorangan
 
 

Penerbit

Universitas Telkom
BANDUNG
2016

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