Mobile Application For Customer Relationship Management Of Pt Pln (Persero), Case Study Info Pln App For Android And Ios Operating System: Proceeding The 3rd Bandung Creative Movement (BCM) 2016

Henri Firdaus, Lainy Mummaiza, Desi Ayuningtyas

Informasi Dasar

16.09.005
005.1
E-Article

Responding to the challenges of the company's performance and Information technology is increasingly require a willingness and tenacity, PT PLN (Persero) as one of the leading state-owned electricity company in Indonesia must be able to balance those two things with breakthrough innovation. The current era of information is very important and we must also recognize that the employees and customers of PT PLN (Persero) is spread all around Indonesia where not all information can be easily get. A major step forward has been made by PT PLN (Persero) Distribution of Jakarta and Tangerang since in June 2011 to the present is the development of applications for mobile devices / smartphones that support most of the devices are in demand in Indonesia for its needs. Currently that can be used by the entire employee of PT PLN (Persero) as well as our customer is the mobile application named Info PLN. It’s an application based mobile application using the internet in a smart phone (Android, i-OS / i-Phone & i-Pad) that is developed by employees of PT PLN (Persero) to customer for free. With as many as 200.000 active user, Info PLN is a reliable application especially in accessing customer information and features such as online new instalation, power upgrades and also customer complains. The benefits for customers are faster that accessing the corporate website up to 30%, accelerating information access time by 50%, saving the cost of the phone to the call center and also as an online marketing tools.

Keywords: Customer information, PLN, Mobile, Smartphone, Application

Subjek

ANDROID
CUSTOMER RELATIONSHIPS MANAGEMENT,

Katalog

Mobile Application For Customer Relationship Management Of Pt Pln (Persero), Case Study Info Pln App For Android And Ios Operating System: Proceeding The 3rd Bandung Creative Movement (BCM) 2016
 
8P., pdf file; 1414 KB
 

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Pengarang

Henri Firdaus, Lainy Mummaiza, Desi Ayuningtyas
Perorangan
 
 

Penerbit

Universitas Telkom
BANDUNG
2016

Koleksi

Kompetensi

 

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