Subjectivity on Pictures of Jerinx (I Gede Ari Astina) on Social Media: Proceeding The 3rd Bandung Creative Movement (BCM) 2016

Arini Arumsari

Informasi Dasar

16.24.091
646.3
E-Article

This paper will discuss subjectivity on pictures of Jerinx (I Gede Ari Astina) and RMBL Clothing on Social Media. I Gede Ari Astina or as known as Jerinx is a drummer and song writer of a band named Superman Is Dead, a popular punk rock band from Bali. He has a clothing business labeled RMBL. Through his band and his clothing business, I Gede Ari Astina set himself as a fashion leader, he set an authentic style and put his idealism into his products, that is to protect Bali through organic material utilization, social campaign, and fund raising. Further, through the pictures on his social media, Jerinx states that he is part of ideology and indirectly persuades his followers to take part or become the subject of the ideology. He puts his ideology in his fashion style, music, hobby, and his on going activities. Method of this research is qualitative with descriptive approach. Object of this study are pictures posted by I Gede Ari Astina on his social media such as instagram, twitter and facebook, disclosed through several subjectivity theories. How those pictures becomes a media for a public figure in Indonesia will influence the community, especially his followers. Looking at to Dick Hebdige's statement in his book: I speak through my clothes.1 in this case study, Jerinx also tries to convey the message through his typical fashion style. A type of fashion style that is rare, does not follow trend, and also become a form of resistance and rebellion towards things that he does not agree with, which also be seen on his daily fashion style.

Keywords: Subjectivity, I Gede Ari Astina, RMBL Clothing, Fashion Leader

Subjek

CLOTHING
FASHION

Katalog

Subjectivity on Pictures of Jerinx (I Gede Ari Astina) on Social Media: Proceeding The 3rd Bandung Creative Movement (BCM) 2016
 
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Pengarang

Arini Arumsari
Perorangan
 
 

Penerbit

Universitas Telkom
Bandung
2016

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