The Application of Marketing Communication as decision making process in choosing Private University : Proceeding International Conference on Transformation in Communication (ICOTIC) November 2015

Dini Salmiyah Fithrah Ali

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17.24.108
302.2
E-Article

Formal education is one of the important phases for everybody in preparing their future. Formal education in college level is divided into Government University and Private University. In this new era, it is not only the education changes but also the technology as part of new media. This study is motivated by social media network has become one of the main promotional media which is utilized by a company product or service, especially when they want to share new product or program for their customer. Private university uses new media through Internet, especially as medium to communicate with the customer in this term is followers.

This study used the cognitive dissonance theory through marketing communication concept. The data analysis method used in this research is the qualitative descriptive approach by focusing on E – Marketing.

The result of this research showed that students and parents gain interesting information from social media.

Keywords: education, formal, cognitive dissonance theory, marketing communication, private university

Subjek

Communication
 

Katalog

The Application of Marketing Communication as decision making process in choosing Private University : Proceeding International Conference on Transformation in Communication (ICOTIC) November 2015
 
13p.; pdf file.; 372KB
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Dini Salmiyah Fithrah Ali
Perorangan
 
 

Penerbit

Universitas Telkom
Bandung
2016

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