Cloudwood is one one of the creative industries in Bandung are presenting merchandise and packaging by consistently taking the main ingredient of industrial wood waste, such as MDF ( Medium Density Fiberboard ), teak wood waste and wood waste pine trees. Established on January 13, 2013, Cloudwood only known around North Bandung, like Dago and Dipatiukur.
Data collection methods used were observation, interviews, documentation, and literature. While the data analysis is the analysis of media campaigns design, matrix analysis, and analysis of STP. After learning the data collection and data analysis, it is known that Cloudwood need to add a media campaign aimed at providing information about the identity of Cloudwood productions and make it more effective to support the sale of products , and can increase the appeal and consumer buying interest.
The concept of designing a media campaign using modern and minimalist elements are displayed through the photographs of products to represent the character of Cloudwood typography and illustrations are placed on business cards, brochures, digital catalogs, digital posters, and other promotional media . Hopefully, this design can help Cloudwood to introduce its products properly and effectively conveyed to a wide audience across Bandung.
Keywords : Promotion Media, Waste Wood, Merchandise, Packaging, Creative Industries