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Abstraksi
This study examines how viewers of Windah Basudara interpret his verbal aggression in Schoolboy Runaway game live-stream by applying Stuart Hall’s Reception Theory of audience reading positioned and audience decoding process factors. Using qualitative methods with semi-structured in-depth interviews of nine informants and thematic analysis supported via Nvivo15, this research reveals that the viewers interpretation is vary and included in all three major interpretive positions. The negotiated positioned with the most informant reveal that viewers accept verbal aggression by Windah as humor within contextual limits, influenced by entertainment experience and community interactions while rejecting his vulgar toxicity. Few informants in dominant-hegemonic positioned where viewers fully normalize aggressive language as authentic performance within the gaming culture, driven by their enjoyment of aggressive expression and familiarity with Windah persona. Small informant in oppositional position revealing that viewers reject Windah verbal aggression based on their parental, religious and moral values, prioritizing gameplay interaction over aggressive commentary. This research findings demonstrate that viewers interpretation is co-constructed through their moral framework, cultural knowledge, viewing motivations, and shown from the participatory live-stream environment and particularly live-chat dynamics. This study also extends Reception Theory by revealing how technical decoding factor, infrastructure intensifies collective meaning-making in digital spaces, while reinforcing the role of other factor dimension in shaping tolerance toward verbal aggression act in Indonesia gaming culture.<br />
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Keyword: Gaming Live-stream, Humor, Reception Analysis, Verbal Aggression
- COH3B3 - COMMUNICATION TECHNOLOGY DEVELOPMENT
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