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<< /Dest [ 3501 0 R /XYZ 111 467 0 ] /Parent 3531 0 R /Prev 3539 0 R /Title (With this campaign design, it is hoped that the public will become more aware of body shaming and its main causes. The author also hopes that this campaign design can be a reference and inspiration for preventing body shaming through a visual communic...) >>
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<< /Dest [ 3500 0 R /XYZ 111 675 0 ] /Next 3542 0 R /Parent 3531 0 R /Prev 3534 0 R /Title (Based on the results of research analysis and design of visual media campaigns from the problem of body shaming actions, the author can draw a conclusion that the way to design a social campaign reducing body shaming actions on teenagers in Batam with...) >>
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<< /Count -1 /Dest [ 3501 0 R /XYZ 111 612 0 ] /First 3543 0 R /Last 3543 0 R /Next 3535 0 R /Parent 3531 0 R /Prev 3544 0 R /Title (In this research will also spend a lot of time and also costs that must be incurred. The event that will be held is not in which school environment, maybe for some target audiences it is difficult to get permission to take part in the event. For the s...) >>
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<< /Dest [ 3500 0 R /XYZ 111 448 0 ] /Next 3551 0 R /Parent 3531 0 R /Prev 3538 0 R /Title (Then, after finding the target, start the design session, the first is to design the concept of communication using emotional strategies. Second, designing creative concepts, including verbal strategies using taglines, and visual strategies in which t...) >>
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<< /Dest [ 3501 0 R /XYZ 111 715 0 ] /Next 3539 0 R /Parent 3531 0 R /Prev 3551 0 R /Title (This study focuses on Body Shaming Actions that occur in adolescents in Batam City. The target audience of this research is only focused on teenagers in Batam City, so it does not include teenagers from outside Batam City. For the same research that w...) >>
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<< /Dest [ 3515 0 R /XYZ 111 244 0 ] /Parent 3540 0 R /Prev 3555 0 R /Title (Photo booth is a continuous medium after the event is held. The photo booth serves as a medium to help the audience remember the campaign All Appeareances Have Color is called Sempurna, by sharing on social media they are expected to have a broad impa...) >>
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<< /Dest [ 3492 0 R /XYZ 111 282 0 ] /Next 3563 0 R /Parent 3540 0 R /Prev 3545 0 R /Title (Insight of youth is then collaborated with the benefits and USP of the campaign, then the message will be conveyed:) >>
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<< /Dest [ 3492 0 R /XYZ 111 655 0 ] /Next 3572 0 R /Parent 3545 0 R /Prev 3552 0 R /Title (The basic objective of an advertising or campaign \(Belch & Belch, 2017\) is to communicate a message that must be successful and on target, so that the audience does not misunderstand the intended meaning.) >>
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<< /Dest [ 3492 0 R /XYZ 111 489 0 ] /Next 3553 0 R /Parent 3545 0 R /Prev 3572 0 R /Title (Based on interviews and questionnaires that have been conducted on teenagers aged 12 to 18 years, it is found that the desires and needs of teenagers when they face and become victims of body shaming actions in their social environment. Their desire i...) >>
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<< /Dest [ 3482 0 R /XYZ 111 301 0 ] /Parent 3584 0 R /Prev 3585 0 R /Title (In making a layout, rhythm is formed from design elements that are arranged repeatedly to form a certain pattern. In design, rhythm can be in the form of repetition \(consistent repetition\) and variation.) >>
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<< /Dest [ 3492 0 R /XYZ 111 593 0 ] /Next 3562 0 R /Parent 3545 0 R /Prev 3561 0 R /Title (The search for messages or what to say will be developed based on observations and interviews with the target audience, as well as the campaign's AOI and SWOT analysis, as well as audience insights and campaign advantages. Until the core message of th...) >>
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<< /Dest [ 3493 0 R /XYZ 111 612 0 ] /Next 3586 0 R /Parent 3540 0 R /Prev 3563 0 R /Title (This is based on the psychological way to deal with body shaming actions, namely by responding but using positive sentences, not saying rude things and also mocking back. As a perpetrator, people must also be aware of what is said to be offensive or n...) >>
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<< /Dest [ 3499 0 R /XYZ 111 202 0 ] /Next 3564 0 R /Parent 3540 0 R /Prev 3587 0 R /Title (The main event that will be made is a Talk Show. In this talk show, we will be told about body shaming education, how to respond, love ourselves and how to limit ourselves in order to create and spread positivity in our environment. So, after particip...) >>
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<< /Dest [ 3483 0 R /XYZ 111 675 0 ] /Next 3588 0 R /Parent 3556 0 R /Prev 3565 0 R /Title (Body shaming is a significant phenomena to be aware of since it is a type of bullying, a criticism of one's looks, and a harmful form of social media tied to ideal beauty standards \(Gulf News, 2018\). The offender of Body Shaming believed that what the...) >>
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<< /Dest [ 3467 0 R /XYZ 111 177 0 ] /Parent 3570 0 R /Prev 3592 0 R /Title (Body shaming can be transmitted verbally or nonverbally since our notion of body shaming is relatively imprecise, especially when done vocally. Body shaming can take many forms, some of which are listed below:) >>
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<< /Dest [ 3493 0 R /XYZ 111 508 0 ] /Next 3599 0 R /Parent 3540 0 R /Prev 3573 0 R /Title (In conveying messages in advertisements, it is necessary to have a tagline that serves as a reminder \(Kasali, 1992\). The tagline that was created is "All Appearances Have Color " the purpose of the tagline is to remind the audience that people must re...) >>
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<< /Dest [ 3483 0 R /XYZ 111 531 0 ] /Next 3601 0 R /Parent 3556 0 R /Prev 3575 0 R /Title (According to American psychologist Abraham Maslow \(1943-1954 \), who discusses in one of his works titled "The Dynamics of Psychology Security," a person who feels insecure perceives the world as a scary jungle full of dangerous and greedy individuals....) >>
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<< /Dest [ 3489 0 R /XYZ 111 239 0 ] /Next 3630 0 R /Parent 3556 0 R /Prev 3651 0 R /Title (The Self Love Campaign was compared to the Self Acceptance Campaign in a similar campaign study. The comparison across the matrix table produced the following results:) >>
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<< /Dest [ 3474 0 R /XYZ 111 218 0 ] /Next 3652 0 R /Parent 3606 0 R /Prev 3631 0 R /Title (2.4.4 Branding) >>
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<< /Dest [ 3475 0 R /XYZ 111 280 0 ] /Next 3632 0 R /Parent 3606 0 R /Prev 3653 0 R /Title (Copywriting is a word - words that may create an impression and persuade the reader to do what the copywriter wants. According to Ananda \(1978, p.63\), text in copywriting is "a series of words or sentences that explain an object or service for a speci...) >>
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<< /Dest [ 3481 0 R /XYZ 111 311 0 ] /Next 3656 0 R /Parent 3584 0 R /Prev 3634 0 R /Title (2.7.3 Typography) >>
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<< /Dest [ 3482 0 R /XYZ 111 591 0 ] /Next 3636 0 R /Parent 3584 0 R /Prev 3657 0 R /Title (Unity means that all of the design elements are properly arranged. Unity also includes the alignment of existing design elements, so that the visual layout displayed is pleasing to the eye and the message can be read.) >>
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<< /Dest [ 3494 0 R /XYZ 111 322 0 ] /Next 3658 0 R /Parent 3540 0 R /Prev 3638 0 R /Title (To help the audience change their way of thinking to respond to body shaming actions and influence them to spread positivity to prevent intentional or unintentional body shaming actions and love themselves more.) >>
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<< /Dest [ 3498 0 R /XYZ 111 242 0 ] /Next 3639 0 R /Parent 3540 0 R /Prev 3659 0 R /Title (The merchandise created is also related to the audience such as notebooks, stickers, tumbler bottles, tote bags and hotel vouchers. Hotel voucher merchandise is only available for audiences who have been selected as winners of find words and how many ...) >>
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<< /Count -9 /Dest [ 3485 0 R /XYZ 111 736 0 ] /First 3660 0 R /Last 3661 0 R /Next 3662 0 R /Parent 3556 0 R /Prev 3640 0 R /Title (Teenagers were chosen as the target demographic for this campaign because they are more sensitive to other people's assessments of them, which can damage their psyche, generate unstable emotions, and lead to a loss of self-confidence. Furthermore, tee...) >>
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<< /Dest [ 3489 0 R /XYZ 111 301 0 ] /Next 3642 0 R /Parent 3556 0 R /Prev 3663 0 R /Title (The matrix is made up of two columns and rows that include information and concepts of various dimensions, which are then juxtaposed to provide a baseline for performing analysis \(Widiatmoko, Didit 2013\).) >>
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<< /Dest [ 3474 0 R /XYZ 111 198 0 ] /Next 3664 0 R /Parent 3606 0 R /Prev 3643 0 R /Title (According to Kotler \(2002\), the American Marketing Association \(AMA\) defines a brand \(brand\) as a name, sign, word, design, or symbol, or a combination of these things, that is used to identify and differentiate goods or services supplied by people or...) >>
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<< /Dest [ 3475 0 R /XYZ 111 301 0 ] /Next 3644 0 R /Parent 3606 0 R /Prev 3665 0 R /Title (2.4.5 Copywriting) >>
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<< /Dest [ 3477 0 R /XYZ 111 280 0 ] /Next 3655 0 R /Parent 3645 0 R /Title (2.6.1 Types of Media) >>
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<< /Dest [ 3477 0 R /XYZ 111 260 0 ] /Parent 3645 0 R /Prev 3654 0 R /Title (The types of media are divided into three major lines, namely Above The Line, Below The Line and Through The Line, as described below :) >>
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<< /Dest [ 3481 0 R /XYZ 111 290 0 ] /Next 3666 0 R /Parent 3584 0 R /Prev 3646 0 R /Title (It is the science of choosing and arranging letters in the available space so that those who read get comfortable because of the certain impression it creates \(Wibowo 2013: 115\). Typography is also an important tool in visual communication, therefore ...) >>
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<< /Dest [ 3482 0 R /XYZ 111 612 0 ] /Next 3647 0 R /Parent 3584 0 R /Prev 3667 0 R /Title (A. Unity) >>
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<< /Dest [ 3494 0 R /XYZ 111 239 0 ] /Next 3668 0 R /Parent 3540 0 R /Prev 3648 0 R /Title (3. Who are we talking to?) >>
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<< /Dest [ 3498 0 R /XYZ 111 263 0 ] /Next 3649 0 R /Parent 3540 0 R /Prev 3669 0 R /Title (1. Merchandise) >>
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<< /Dest [ 3485 0 R /XYZ 111 591 0 ] /Next 3670 0 R /Parent 3650 0 R /Title (3.3.1 Geographics) >>
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<< /Dest [ 3486 0 R /XYZ 111 612 0 ] /Parent 3650 0 R /Prev 3671 0 R /Title (This data was written based on an interview with Keisha Alifia Putri, one of the target audience who is a student in junior high school, 15 years old. The way to determine communication steps in conveying campaign messages is made into mapping the nee...) >>
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<< /Count -1 /Dest [ 3487 0 R /XYZ 111 446 0 ] /First 3672 0 R /Last 3672 0 R /Next 3673 0 R /Parent 3556 0 R /Prev 3650 0 R /Title (3.4 Empirical Data) >>
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<< /Dest [ 3475 0 R /XYZ 111 715 0 ] /Next 3665 0 R /Parent 3606 0 R /Prev 3652 0 R /Title (By designing this campaign in partnership with Nivea in introducing this campaign, it will have a huge impact and attract the attention of the target audience because Nivea is a well-known brand among the target audience. Nivea will also be a brand th...) >>
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<< /Dest [ 3475 0 R /XYZ 111 612 0 ] /Next 3653 0 R /Parent 3606 0 R /Prev 3664 0 R /Title (According to Kotler \(2002\), a brand has six degrees of comprehension, which are as follows:) >>
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<< /Dest [ 3481 0 R /XYZ 111 166 0 ] /Next 3676 0 R /Parent 3584 0 R /Prev 3656 0 R /Title (The principle of typography in order to make designs more beautiful and communicative according to Wibowo requires typography to be Readability \(understandable\), Clarity \(clarity\), Visibility \(visible\), and Legibility \(readability\).) >>
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<< /Dest [ 3482 0 R /XYZ 111 736 0 ] /Next 3657 0 R /Parent 3584 0 R /Prev 3676 0 R /Title (According to Ruslan in his book Layout, Basis and Its Application, layout is the arrangement of design components in a field or within a design to aid in the communication of an idea or message. The basic goal of layout design is to proportionally dis...) >>
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<< /Dest [ 3494 0 R /XYZ 111 218 0 ] /Next 3677 0 R /Parent 3540 0 R /Prev 3658 0 R /Title (A. Demographics) >>
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<< /Count -1 /Dest [ 3498 0 R /XYZ 111 305 0 ] /First 3678 0 R /Last 3678 0 R /Next 3659 0 R /Parent 3540 0 R /Prev 3679 0 R /Title (Source: Sihombing, 2022) >>
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<< /Dest [ 3485 0 R /XYZ 111 529 0 ] /Next 3680 0 R /Parent 3650 0 R /Prev 3660 0 R /Title (3.3.2 Demographics) >>
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<< /Dest [ 3486 0 R /XYZ 111 674 0 ] /Next 3661 0 R /Parent 3650 0 R /Prev 3681 0 R /Title (Joseph Plumer developed the AOI \(Activity, Opinion, Interest\) system, which is used to segment a person's lifestyle. The following is a breakdown of the lifestyles of the teens that were interviewed.) >>
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<< /Dest [ 3487 0 R /XYZ 111 425 0 ] /Parent 3662 0 R /Title (3.4.1 Questionnaire Result Data) >>
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<< /Dest [ 3487 0 R /XYZ 111 405 0 ] /Next 3682 0 R /Parent 3556 0 R /Prev 3662 0 R /Title (The researcher's questionnaire was delivered over a three-day period and received 83 responses. This questionnaire indicated the sample site and was focused on the study's target topic \(teenagers\). It was freely distributed and employed a semi-open qu...) >>
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<< /Dest [ 3489 0 R /XYZ 111 322 0 ] /Parent 3663 0 R /Title (3.5.1 Similar Campaigns Matrix Analysis) >>
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<< /Count -1 /Dest [ 3488 0 R /XYZ 111 591 0 ] /First 3683 0 R /Last 3683 0 R /Next 3663 0 R /Parent 3556 0 R /Prev 3684 0 R /Title (The results of the researcher's questionnaire show that many early and middle-aged teenagers are already aware of body shaming, and that some of them do not support it. Many of them are aware of what body shaming is, yet nevertheless engage in it, and...) >>
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<< /Dest [ 3482 0 R /XYZ 111 756 0 ] /Next 3667 0 R /Parent 3584 0 R /Prev 3666 0 R /Title (2.7.4 Layout) >>
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<< /Dest [ 3685 0 R /XYZ 111 715 0 ] /Next 3686 0 R /Parent 3540 0 R /Prev 3668 0 R /Title (4. Insight) >>
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<< /Dest [ 3498 0 R /XYZ 111 284 0 ] /Parent 3669 0 R /Title (4.3.5 Association) >>
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<< /Dest [ 3498 0 R /XYZ 111 570 0 ] /Next 3669 0 R /Parent 3540 0 R /Prev 3687 0 R /Title (.) >>
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<< /Dest [ 3485 0 R /XYZ 111 405 0 ] /Next 3688 0 R /Parent 3650 0 R /Prev 3670 0 R /Title (3.3.3 Psychographics) >>
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<< /Dest [ 3486 0 R /XYZ 111 694 0 ] /Next 3671 0 R /Parent 3650 0 R /Prev 3689 0 R /Title (3.3.5 AOI) >>
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<< /Dest [ 3487 0 R /XYZ 111 322 0 ] /Next 3690 0 R /Parent 3556 0 R /Prev 3673 0 R /Title (1. Gender) >>
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<< /Dest [ 3488 0 R /XYZ 111 405 0 ] /Parent 3675 0 R /Title (3.4.2 Interview Data Analysis) >>
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<< /Dest [ 3488 0 R /XYZ 111 715 0 ] /Next 3675 0 R /Parent 3556 0 R /Prev 3691 0 R /Title (The following is the level of how important the appearance of a teenager's body in a social environment or group of friends about the phenomenon of body shaming that occurs, with the first level around 83.1%, or 69 people agreeing with the importance ...) >>
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<< /Dest [ 3685 0 R /XYZ 111 694 0 ] /Next 3692 0 R /Parent 3540 0 R /Prev 3677 0 R /Title >>
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<< /Dest [ 3498 0 R /XYZ 111 736 0 ] /Next 3679 0 R /Parent 3540 0 R /Prev 3693 0 R /Title (The main event poster invites the audience to attend a talk show that will be held at KTM Resort. This poster also contains information about contests on Instagram as well as information about upcoming events. There are two types of main event posters...) >>
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<< /Dest [ 3485 0 R /XYZ 111 280 0 ] /Next 3694 0 R /Parent 3650 0 R /Prev 3680 0 R /Title (3.3.4 Consumer Behaviour) >>
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<< /Dest [ 3485 0 R /XYZ 111 156 0 ] /Next 3681 0 R /Parent 3650 0 R /Prev 3694 0 R /Title (Based on observations, teenagers in Batam have been infected with westernized culture, teenagers in Batam often hang out even though the next day they have school activities, always criticize the appearance of their friends, use words that are too off...) >>
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<< /Dest [ 3487 0 R /XYZ 111 301 0 ] /Next 3695 0 R /Parent 3556 0 R /Prev 3682 0 R /Title (Male : 36 respondents \(43.4%\)) >>
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<< /Dest [ 3488 0 R /XYZ 111 756 0 ] /Next 3684 0 R /Parent 3556 0 R /Prev 3696 0 R /Title (9. Assessment of how important body appearance is in the phenomenon of Body Shaming) >>
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<< /Dest [ 3685 0 R /XYZ 111 198 0 ] /Next 3697 0 R /Parent 3540 0 R /Prev 3686 0 R /Title (The following are the details of the stages of the media, their timing and placement through the facet model of effect.) >>
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<< /Dest [ 3498 0 R /XYZ 111 756 0 ] /Next 3687 0 R /Parent 3540 0 R /Prev 3698 0 R /Title (2. Main Event Poster) >>
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<< /Dest [ 3485 0 R /XYZ 111 260 0 ] /Next 3689 0 R /Parent 3650 0 R /Prev 3688 0 R /Title (Teenagers in their early and middle years are in a transitional phase, when what others think of them will have an impact on them. Adolescents, on the other hand, desire to express themselves \(existence\) all this time, and when uncertainty arises, the...) >>
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<< /Dest [ 3487 0 R /XYZ 111 280 0 ] /Next 3699 0 R /Parent 3556 0 R /Prev 3690 0 R /Title (Female : 47 respondents \(56.6%\)) >>
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<< /Dest [ 3700 0 R /XYZ 111 115 0 ] /Next 3691 0 R /Parent 3556 0 R /Prev 3701 0 R /Title (C. Does not matter :22 respondents \(26.5%\)) >>
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<< /Dest [ 3702 0 R /XYZ 111 465 0 ] /Next 3703 0 R /Parent 3540 0 R /Prev 3692 0 R /Title (Source: Sihombing, 2022) >>
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<< /Dest [ 3497 0 R /XYZ 111 113 0 ] /Next 3693 0 R /Parent 3540 0 R /Prev 3704 0 R /Title (Source: Sihombing, 2022) >>
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<< /Dest [ 3487 0 R /XYZ 111 260 0 ] /Next 3705 0 R /Parent 3556 0 R /Prev 3695 0 R /Title (2. Age) >>
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endobj
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<< /Dest [ 3700 0 R /XYZ 111 136 0 ] /Next 3696 0 R /Parent 3556 0 R /Prev 3706 0 R /Title (B. Silence and Self-Reflection :38 respondents \(45.8%\)) >>
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<< /Dest [ 3702 0 R /XYZ 111 444 0 ] /Next 3707 0 R /Parent 3540 0 R /Prev 3697 0 R /Title (4.1.2.3 Timeline) >>
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<< /Dest [ 3497 0 R /XYZ 111 484 0 ] /Next 3698 0 R /Parent 3540 0 R /Prev 3708 0 R /Title (Starting from the first week the perception poster was distributed and also approached the main event, to persuade the audience, games in the form of find words in the form of an Instagram story were used to invite the audience to make a contest of fi...) >>
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<< /Dest [ 3700 0 R /XYZ 111 156 0 ] /Next 3701 0 R /Parent 3556 0 R /Prev 3710 0 R /Title (A. Doing Self-Defence :23 respondents \(27.7%\)) >>
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<< /Dest [ 3702 0 R /XYZ 111 423 0 ] /Next 3711 0 R /Parent 3540 0 R /Prev 3703 0 R /Title (Based on the media strategy that has been described, the media) >>
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<< /Dest [ 3497 0 R /XYZ 111 505 0 ] /Next 3704 0 R /Parent 3540 0 R /Prev 3712 0 R /Title (1. Find Words and Tag Friends Contest) >>
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<< /Dest [ 3487 0 R /XYZ 111 218 0 ] /Next 3713 0 R /Parent 3556 0 R /Prev 3705 0 R /Title (>17 years : 14 respondents \(16.9%\)) >>
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<< /Dest [ 3700 0 R /XYZ 111 218 0 ] /Next 3706 0 R /Parent 3556 0 R /Prev 3714 0 R /Title (The following is the level of teenagers in their social environment or group of friends who have been exposed to body shaming behaviour and what they will do:) >>
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<< /Dest [ 3702 0 R /XYZ 111 403 0 ] /Next 3715 0 R /Parent 3540 0 R /Prev 3707 0 R /Title (timeline created is as follows:) >>
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<< /Count -1 /Dest [ 3497 0 R /XYZ 111 546 0 ] /First 3716 0 R /Last 3716 0 R /Next 3708 0 R /Parent 3540 0 R /Prev 3717 0 R /Title (Source: Sihombing, 2022) >>
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<< /Dest [ 3487 0 R /XYZ 111 198 0 ] /Next 3718 0 R /Parent 3556 0 R /Prev 3709 0 R /Title (3. Education) >>
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<< /Dest [ 3700 0 R /XYZ 111 239 0 ] /Next 3710 0 R /Parent 3556 0 R /Prev 3719 0 R /Title (8. What you do when you got a Body Shaming action) >>
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<< /Dest [ 3720 0 R /XYZ 111 228 0 ] /Next 3721 0 R /Parent 3540 0 R /Prev 3711 0 R /Title (1. Main Media) >>
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<< /Dest [ 3497 0 R /XYZ 111 526 0 ] /Parent 3712 0 R /Title (4.3.4 Persuasion) >>
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<< /Dest [ 3514 0 R /XYZ 111 395 0 ] /Next 3712 0 R /Parent 3540 0 R /Prev 3722 0 R /Title (After understanding body shaming and trying to anticipate as little body shaming as possible, the audience will be directed to info about the main event in the brochure. The brochures that will be distributed in schools, malls and coffee shops contain...) >>
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<< /Dest [ 3487 0 R /XYZ 111 177 0 ] /Next 3723 0 R /Parent 3556 0 R /Prev 3713 0 R /Title (Junior High School : 47 respondents \(56.6%\)) >>
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<< /Dest [ 3700 0 R /XYZ 111 260 0 ] /Next 3714 0 R /Parent 3556 0 R /Prev 3724 0 R /Title (C. Often :19 respondents \(22.9%\)) >>
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<< /Dest [ 3720 0 R /XYZ 111 207 0 ] /Next 3725 0 R /Parent 3540 0 R /Prev 3715 0 R /Title (The main media that will be used during this event is Talk show. The main media that will be used during the event is in the form of a talk show. Talk show ideas that will be made will be outside. At the main entrance of this talk show, there will be ...) >>
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<< /Dest [ 3514 0 R /XYZ 111 416 0 ] /Next 3717 0 R /Parent 3540 0 R /Prev 3726 0 R /Title (3. Brochure) >>
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<< /Dest [ 3487 0 R /XYZ 111 156 0 ] /Next 3727 0 R /Parent 3556 0 R /Prev 3718 0 R /Title (Senior High School : 36 respondents \(43.4%\)) >>
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<< /Dest [ 3700 0 R /XYZ 111 280 0 ] /Next 3719 0 R /Parent 3556 0 R /Prev 3728 0 R /Title (B. Never :19 respondents \(22.9%\)) >>
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<< /Dest [ 3729 0 R /XYZ 111 674 0 ] /Next 3730 0 R /Parent 3540 0 R /Prev 3721 0 R /Title (2. Supporting Media) >>
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<< /Dest [ 3513 0 R /XYZ 111 226 0 ] /Next 3722 0 R /Parent 3540 0 R /Prev 3731 0 R /Title (The video will be shown on YouTube and the story will be shown using a slice of life and imagery approach that uses social media to associate insecurity that occurs within oneself, but looks for victims to make oneself look better and not feel insecur...) >>
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<< /Dest [ 3487 0 R /XYZ 111 136 0 ] /Next 3732 0 R /Parent 3556 0 R /Prev 3723 0 R /Title (4. Knowledge of Body Shaming) >>
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<< /Dest [ 3700 0 R /XYZ 111 301 0 ] /Next 3724 0 R /Parent 3556 0 R /Prev 3733 0 R /Title (A. Once :45 respondents \(54.2 %\)) >>
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<< /Dest [ 3729 0 R /XYZ 111 653 0 ] /Next 3734 0 R /Parent 3540 0 R /Prev 3725 0 R /Title (Supporting media were chosen so that this campaign can be conveyed to the audience and ensure their awareness of this campaign, in the form of:) >>
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<< /Dest [ 3513 0 R /XYZ 111 247 0 ] /Next 3726 0 R /Parent 3540 0 R /Prev 3735 0 R /Title (2. Video) >>
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<< /Dest [ 3700 0 R /XYZ 111 756 0 ] /Next 3736 0 R /Parent 3556 0 R /Prev 3727 0 R /Title (The following is the level of knowledge of teenagers in the social environment or groups of friends about what body shaming is, with the first level being around 62.7 %, or 52 people who already know what body shaming is, followed by 22.9 %, or 19 peo...) >>
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<< /Dest [ 3700 0 R /XYZ 111 363 0 ] /Next 3728 0 R /Parent 3556 0 R /Prev 3737 0 R /Title (The following are the levels of teenagers in their social circle or group of friends who have done being the victim body shaming bully behaviour:) >>
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<< /Dest [ 3729 0 R /XYZ 111 591 0 ] /Next 3738 0 R /Parent 3540 0 R /Prev 3730 0 R /Title (1. Digital Ads) >>
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<< /Dest [ 3513 0 R /XYZ 111 268 0 ] /Next 3731 0 R /Parent 3540 0 R /Prev 3739 0 R /Title (Source: Sihombing, 2022) >>
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<< /Dest [ 3700 0 R /XYZ 111 632 0 ] /Next 3740 0 R /Parent 3556 0 R /Prev 3732 0 R /Title (5. Which excuses Body Shaming's actions) >>
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<< /Dest [ 3700 0 R /XYZ 111 384 0 ] /Next 3733 0 R /Parent 3556 0 R /Prev 3741 0 R /Title (7. The Victim of Body Shaming action) >>
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<< /Dest [ 3729 0 R /XYZ 111 570 0 ] /Next 3742 0 R /Parent 3540 0 R /Prev 3734 0 R /Title (Through social media to inform this campaign \(post Instagram\), and educate the audience about social anxiety with an emotional approach \(through digital posters, digital billboards, twitter threads\)) >>
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<< /Dest [ 3496 0 R /XYZ 111 184 0 ] /Next 3735 0 R /Parent 3540 0 R /Prev 3743 0 R /Title (At this stage, information will focus on the causes of body shaming actions. The posts that will be displayed are in the form of information about the dangers of body shaming, as well as the characteristics if exposed to body shaming acts experienced ...) >>
endobj
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<< /Dest [ 3700 0 R /XYZ 111 612 0 ] /Next 3744 0 R /Parent 3556 0 R /Prev 3736 0 R /Title (Based on the available answer choices, the following is a ranking of things that make respondents support or not support the phenomenon of body shaming:) >>
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<< /Dest [ 3700 0 R /XYZ 111 405 0 ] /Next 3737 0 R /Parent 3556 0 R /Prev 3745 0 R /Title (C. Often :20 respondents \(24.1%\)) >>
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<< /Dest [ 3729 0 R /XYZ 111 487 0 ] /Next 3746 0 R /Parent 3540 0 R /Prev 3738 0 R /Title (2. Videos) >>
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<< /Dest [ 3496 0 R /XYZ 111 204 0 ] /Next 3739 0 R /Parent 3540 0 R /Prev 3747 0 R /Title (1. Instagram) >>
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<< /Dest [ 3700 0 R /XYZ 111 549 0 ] /Next 3748 0 R /Parent 3556 0 R /Prev 3740 0 R /Title (A. Correct :31 respondents \(37.3%\)) >>
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<< /Dest [ 3700 0 R /XYZ 111 425 0 ] /Next 3741 0 R /Parent 3556 0 R /Prev 3749 0 R /Title (B. Never :14 respondents \(16.9%\)) >>
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<< /Dest [ 3729 0 R /XYZ 111 467 0 ] /Next 3750 0 R /Parent 3540 0 R /Prev 3742 0 R /Title (Through video, information will be given emotionally. The video will be displayed on Youtube and Instagram media.) >>
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<< /Count -1 /Dest [ 3496 0 R /XYZ 111 545 0 ] /First 3751 0 R /Last 3751 0 R /Next 3743 0 R /Parent 3540 0 R /Prev 3752 0 R /Title (To get a perception, the strategy of creating a twitter thread through twitter influencers was chosen because information on twitter tends to be more trusted than Instagram. The thread that will be written is about Body Shaming which causes self-confi...) >>
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<< /Dest [ 3700 0 R /XYZ 111 529 0 ] /Next 3753 0 R /Parent 3556 0 R /Prev 3744 0 R /Title (B. Incorrect :52 respondents \(62.7%\)) >>
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<< /Dest [ 3700 0 R /XYZ 111 446 0 ] /Next 3745 0 R /Parent 3556 0 R /Prev 3754 0 R /Title (A. Once :49 respondents \(59 %\)) >>
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<< /Dest [ 3729 0 R /XYZ 111 425 0 ] /Next 3755 0 R /Parent 3540 0 R /Prev 3746 0 R /Title (3. Print Media) >>
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<< /Dest [ 3496 0 R /XYZ 111 225 0 ] /Parent 3747 0 R /Title (4.3.3 Cognition and Emotion) >>
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<< /Dest [ 3496 0 R /XYZ 111 566 0 ] /Next 3747 0 R /Parent 3540 0 R /Prev 3756 0 R /Title (3. Thread Twitter) >>
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<< /Dest [ 3700 0 R /XYZ 111 508 0 ] /Next 3754 0 R /Parent 3556 0 R /Prev 3748 0 R /Title (6. Experienced doing Body Shaming action) >>
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<< /Dest [ 3700 0 R /XYZ 111 487 0 ] /Next 3749 0 R /Parent 3556 0 R /Prev 3753 0 R /Title (The following are the levels of teenagers in their social circle or group of friends who have done body shaming bully behaviour:) >>
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<< /Dest [ 3729 0 R /XYZ 111 405 0 ] /Next 3757 0 R /Parent 3540 0 R /Prev 3750 0 R /Title (Print media will be placed in mall, schools, roads and hangout places such as cafes and coffee shops. With the existing print media, the information that the audience receives can be more tangible, such as posters, billboards and brochures. The use of...) >>
endobj
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<< /Dest [ 3512 0 R /XYZ 111 253 0 ] /Next 3752 0 R /Parent 3540 0 R /Prev 3758 0 R /Title (This campaign also issued outdoor advertising which will be placed on billboards. The advertorial itself tells about people's views on body shaming and positive thoughts aimed at giving perceptions to the audience. Why use billboards, so that the targ...) >>
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<< /Dest [ 3729 0 R /XYZ 111 301 0 ] /Next 3759 0 R /Parent 3540 0 R /Prev 3755 0 R /Title (4. Merchandise) >>
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<< /Dest [ 3512 0 R /XYZ 111 273 0 ] /Next 3756 0 R /Parent 3540 0 R /Prev 3760 0 R /Title (2. Billboard) >>
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<< /Dest [ 3729 0 R /XYZ 111 280 0 ] /Next 3761 0 R /Parent 3540 0 R /Prev 3757 0 R /Title (As a symbolic connection to the audience for this campaign and collaboration with Nivea brand.) >>
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<< /Dest [ 3495 0 R /XYZ 111 343 0 ] /Next 3758 0 R /Parent 3540 0 R /Prev 3762 0 R /Title (The first of several efforts designed to spread perceptions in the form of awareness is a series of posters. The poster was created using a slice-of-life style, where the issues or conflicts that viewers encounter on a daily basis are related to their...) >>
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<< /Count -1 /Dest [ 3495 0 R /XYZ 111 529 0 ] /First 3766 0 R /Last 3766 0 R /Next 3762 0 R /Parent 3540 0 R /Prev 3767 0 R /Title (The logo is used in visual media to be used as identification for the "Sempurna" campaign. The object of the human palm icon is stacked and numerous, symbolizing social interaction. This human palm icon is also colored like a rainbow because, as the c...) >>
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<< /Dest [ 3509 0 R /XYZ 111 162 0 ] /Next 3777 0 R /Parent 3540 0 R /Prev 3773 0 R /Title (Typography that has been used by other campaigns also uses capital and clear fonts. However, some campaigns use fonts that are not clear on their posters and make it difficult to read up close or far away. It is better to use a bold and capital font s...) >>
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<< /Dest [ 3510 0 R /XYZ 111 168 0 ] /Next 3778 0 R /Parent 3540 0 R /Prev 3782 0 R /Title (The color used is also mostly blue. because it matches the color tone of Nivea which is the partnership of this campaign. And also the earlier campaigns used mostly neutral colors and not too dark and it worked for their campaigns. The colors that wi...) >>
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