ANALISIS PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA AVANZA DI PERUMAHAN JATIBENING JAKARTA TIMUR TAHUN 2014
CHERRY ELLANDI
Informasi Umum
Kode
15.06.170
Klasifikasi
658.827 - Use of brands and trademarks, Business names, Producer and distributor brands
Jenis
Karya Ilmiah - TA (D3) - Reference
Subjek
Analysis
Informasi Lainnya
Abstraksi
ABSTRACT Brand image is an illustration or impressions generated by a brand in the mind of the customer placing the brand image of the customer's mind the placement of the brand image in the minds of consumers must be done on an ongoing basis in order to create a brand image remains strong and can be received positively. Consumers see the product Avanza very interested. because it has a very good brand image and will buy it for everyday use. The influence of brand image for Toyota Avanza consumer awareness. The method used is simple linear regression. Having a continuum line 80.57% and 85.91%. The influence of brand image on Toyota Avanza influence the brand at 22.7%.
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | CHERRY ELLANDI |
| Jenis | Perorangan |
| Penyunting | Agus Maolana |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom |
| Kota | Bandung |
| Tahun | 2014 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
