PENGARUH PROMOSI PENJUALAN POCARI SWEAT MELALUI PROGRAM ONLINE CONTEST HEAVY ROTATION DANCE COVER TERHADAP RESPON KONSUMEN REMAJA BEDASARKAN MODEL ATTENTION, INTEREST, DESIRE & ACTION (STUDI KASUS DI KOTA BANDUNG)
ENDAH NURULJANAH WULANDARI
Informasi Umum
Kode
13.04.087
Klasifikasi
658.802 - General topics of marketing management, Communication in marketing, Green marketing, Market Segmentation, Marketing strategy
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Promotion-communication In Marketing, Marketing Strategy, Consumer Reactions
Dilihat
383 kali
Informasi Lainnya
Abstraksi
This research was conducted to find a picture of Pocari Sweat sales promotion through Heavy Rotation Dance Cover Online Contest Program through teenagers consumers, and determine its effect on adolescent consumer response based on the model AIDA (attenion, Interest, Desire and Action) in the city of Bandung. This research used quantitative analysis, The result shown that Pocari Sweat sales promotion through Heavy Rotation Dance Cover Online Contest Program can infulence teenagers consumer responses by 30,8%.
Koleksi & Sirkulasi
Seluruh (1) koleksi tidak tersedia
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Pengarang
| Nama | ENDAH NURULJANAH WULANDARI |
| Jenis | Perorangan |
| Penyunting | Listyo Dwi Harsono |
| Penerjemah |
Penerbit
| Nama | [ Library & Knowledge Center ] MBTI , Institut Manajemen TELKOM |
| Kota | Bandung |
| Tahun | 2012 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
