ANALYZING FACTORS INFLUENCING CONTINUANCE INTENTION OF DIGITAL BANKING ADOPTION USING UTAUT 2 MODEL (A CASE STUDY OF JENIUS IN INDONESIA)

NADYA PUTRI PRADHINA

Informasi Umum

Kode

20.04.3492

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Marketing

Dilihat

135 kali

Informasi Lainnya

Abstraksi

The development of the Internet in Indonesia is growing rapidly. Along with the growth of internet penetration, the increase in internet banking frequency reached 17 percent, where previously in 2012 is 150 million transactions and 2016 is 406 million transactions. One of the digital banking that is popular in Indonesia is called Jenius. Jenius is a revolutionary banking application that designed and developed by PT. Bank Tabungan Pensiunan Nasional Tbk (BTPN). Since Jenius launched their application, there is 3 million application downloader with 700 hundred thousand active users in Indonesia. Since the success of Jenius as a pioneer of digital banking in Indonesia, it is important to analyze factors influencing the continuance intention of Jenius users in adopting Jenius in order to increase the future Jenius positions. This research aims to analyze factors influencing the continuance intention of Jenius adoption in Indonesia. A research model used in this research is a Modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) Model by Venkatesh et al., (2012) with adding a new variable which is Trust. The data in this research gathered through an online survey and earned 432 valid respondents. The result revealed that there are three factors in the Modified UTAUT2 Model which significantly influence the continuance intention of Jenius adoption, namely Trust, Habit, and Price Saving Orientation. In terms of moderating factors, only Gender is moderating Trust towards Continuance Intention. This modified UTAUT2 Model has a strong explanatory power which is 71%.

Keywords: Jenius, Continuance Intention, Adoption, UTAUT 2, Indonesia