ANALYSIS OF SERVICE ATRIBUTTE OF COTTON.GO’S E-COMMERCE USING INTEGRATION OF E-SERVQUAL AND IMPORTANCE PERFORMANCE COMPETITOR ANALYSIS (IPCA) METHOD
TARA ALDIERA
Informasi Umum
Kode
20.04.3963
Klasifikasi
338.47 - Services and specific products, quantities produced, shortages, surpluses, stockpiles, forecasts and projections of supply and demand
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Industrial Marketing
Dilihat
37 kali
Informasi Lainnya
Abstraksi
Cotton.Go is one of the clothing lines that conducts business activities by offering various types of cloths for men. After about five years of existence, more and more competitors with the same business model have emerged so that Cotton.Go needs to improve its e-commerce services and social media to expand sales. It is also known that there are still deficiencies in the management of its e-commerce when compared to competitor. The basis for this research is to determine the attributes that need to be improved using integration of Electronic Service Quality and Importance Performance Competitor Analysis (IPCA Method). The dimensions used include web design, efficiency, reliability, responsiveness, flexibility, fulfillment, and security. From these dimensions, obtained 22 attributes that can affect the service improvement of its e-commerce. The results showed that all of attributes included as urgent actions that had to be fixed and prioritized. These requirement attribute recommendations are formulated based on the integration of Electronic Service Quality and Importance Performance Competitor Analysis Method.
Keywords: Service Improvement, E-commerce, Cotton.Go, IPCA Method, Electronic Service Quality
Koleksi & Sirkulasi
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Pengarang
| Nama | TARA ALDIERA |
| Jenis | Perorangan |
| Penyunting | Sari Wulandari, Ima Normalia Kusmayanti |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom |
| Kota | Bandung |
| Tahun | 2020 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
