Student's Satisfaction with Decision of Choosing Telkom University for Studying

NOVANKA EXCELLINO AULIA

Informasi Umum

Kode

22.04.203

Klasifikasi

658 - General management, General business management, General industrial Management

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Business Marketing

Dilihat

328 kali

Informasi Lainnya

Abstraksi

ABSTRACT Telkom University Bandung as a university under the auspices of educational institutions Telkom Education Foundation (YPT) which has 7 faculties with 27 courses, As a new university, this campus has complete facilities to support teaching and learning activities. The purpose of this study was to determine what factors and what dominant factor that makes a student enrolled at the Telkom University and ultimately chose Tel_U as a college choice. This research uses the elements and factors of decision-making enroll in institutions of higher education, the selected element is a combination of five decision theory are combined into 12 elements. 12 of these elements into a variable in this research, which consists of Price; Education program (title); Proximity; Physical aspects, facilities, and resources; Value and quality of education; The reputation of the university; Resources of the institution; Influential people; Employment prospects; Campus; Psychological (student politics); and Entrance test. This research uses a quantitative approach with 100 respondents consisted of Telkom University students force generated three factors that influence the decision to register at the University of Telkom (Tel-U). The third factor is the factor of 38.676% educational programs, the university's reputation factor of 18.517% and the environmental factors and campus information sumver of 12.113%. The total is 69.306%% so that there are other factors at 30.694%, which also affects the students enrolled at the Telkom University.The results of the processing are then presented in numerical form so as to give the impression that the meaning is easier for anyone who needs information about the presence of these symptoms.

Keywords : Student Decision-Making, Selection criteria, analysis of factors