PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU COMPASS PADA MAHASISWA DI KOTA BANDUNG
SURYA MUHAMMAD DAFFA
Informasi Umum
Kode
22.04.3652
Klasifikasi
658.81 - Marketing Management
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Brand Image, Marketing - Business,
Dilihat
355 kali
Informasi Lainnya
Abstraksi
<p style="margin-left:43.3pt;">The development of the fashion industry has very stiff competition over time. Where every business person is required to have competitiveness against competitors in the same field in order to be able to master a wide market share so that the goals of business people can be achieved. At this time there are many local products with a strong brand image in the fashion industry, especially shoe products in Indonesia. Compass shoes are local products from the city of Bandung that are engaged in the production of shoes or sneakers. In the increasingly fierce competition in the fashion industry, Compass Shoes must still increase the best innovation to every customer.</p>
<p style="margin-left:43.3pt;">This type of research is quantitative research, the analysis technique and data that we do is a simple Linear Regression, with 100 respondents on a sample of students who know, buy, and use the Compass shoe brand in the city of Bandung.</p>
<p style="margin-left:43.3pt;"><strong><em>Keywords: Brand image, Purchasing Decisions.</em></strong></p>
Koleksi & Sirkulasi
Seluruh (1) koleksi tidak tersedia
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Pengarang
| Nama | SURYA MUHAMMAD DAFFA |
| Jenis | Perorangan |
| Penyunting | Krishna Kusumahadi |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, S1 Manajemen (Manajemen Bisnis Telekomunikasi & Informatika) |
| Kota | Bandung |
| Tahun | 2022 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
