Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Laurence Vincent
Informasi Umum
Kode
23.21.396
Klasifikasi
658.827 - Use of brands and trademarks, Business names, Producer and distributor brands
Jenis
Buku - Elektronik (E-Book)
Subjek
Brand, Brand Management,
No. Rak
22
Dilihat
199 kali
Informasi Lainnya
Abstraksi
Vincent, a chief strategic officer in a marketing agency, describes legendary brands as brands whose popularity is rooted in emotion, identity, and personal philosophy. He asserts that legendary brands such as American Express, Apple, and Harley-Davidson forge bonds with consumers through narratives and myths, and shows how marketers and brand managers can learn to think like storytellers by understanding the narrative cycle that binds consumers to the brand. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Laurence Vincent |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Kaplan Business |
| Kota | New York |
| Tahun | 2002 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
