Designing Promotional Media of SMP Santa Maria II Sidoarjo

DAVE EDWARDS MAURGI WORABAI

Informasi Umum

Kode

23.04.5307

Klasifikasi

658.515 - Promotion of efficiency

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Promotion-media, Graphic Design,

Dilihat

302 kali

Informasi Lainnya

Abstraksi

<p>The advancement of science and technology mandates adaptive change to stay current. Knowledge's pivotal role in enhancing societal competitiveness is recognized. Education is a strategic tool, fostering intelligence, skills, and positive attitudes for effective societal integration. Schools, through education, cultivate human potential and form positive identities. Law 20/2003 defines education as a means to develop human potential. Education's root in "educate" underscores its training role. Education attainment involves school competition, necessitating essential marketing for academic institutions. Schools must enhance student satisfaction through initiatives and marketing strategies. Sales promotion, part of the marketing mix, adds value and incentives for direct or short-term sales, fostering loyalty, and brand awareness. Media promotion introduces products to communities, sustaining institutions' presence and reputation. Effective promotion aids schools in maintaining visibility and enrollment. Promotional efforts should align with marketing principles, though challenges persist in achieving desired outcomes. Enhanced education quality and resource allocation can be attained through improved facilities and infrastructure. SMP Santa Maria II, Sidoarjo, a leading Catholic school, faces stiff competition and enrollment challenges. Despite efforts, it hasn't secured desired status, necessitating improved promotional strategies. This issue motivates the research titled "DESIGNING A PROMOTION MEDIA OF SANTA MARIA II JUNIOR HIGH SCHOOL, SIDOARJO."</p>

<p>Keywords: Junior High School, Promotion media, SMP Santa Maria II Sidoarjo</p>