The Role of BNPL application in Boosting Consumer Purchasing Power During Economic Downturns: An Analytical Review and Strategic Implications - WRAP Researchship

ABDUL QADIR JAELANI

Informasi Umum

Kode

25.04.097

Klasifikasi

658.8 - Marketing, Management of Distribution/Marketing, Manajemen Distribusi

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Ecommerce

Dilihat

107 kali

Informasi Lainnya

Abstraksi

This study explores the influence of Shopee PayLater on consumer purchasing power during economic downturns. By providing a buy-now-pay-later option, Shopee PayLater offers consumers financial flexibility that is particularly crucial in times of economic uncertainty. The research employs both quantitative and qualitative methods to analyze data from consumer surveys and expert interviews. Results indicate that Shopee PayLater significantly enhances consumer spending capacity by allowing deferred payments, thus maintaining purchasing activity even during financial strains. However, potential risks such as increased consumer debt are also discussed. The study concludes with strategic implications for e-commerce platforms and policymakers, suggesting ways to maximize the benefits of Shopee PayLater while mitigating its drawbacks. This research contributes to a deeper understanding of financial technologies in supporting consumer spending and offers actionable insights for future economic resilience. Keywords: Shopee PayLater, consumer purchasing power, economic downturns; buy-now-pay-later (BNPL); financial flexibility; consumer spending; economic uncertainty; deferred payments; E-commerce platforms; consumer debt; financial technologies; economic resilience.