Photographic portrait has a perfect representative capability, so it is often used to produce imaging. The power of photography as an imaging is believed very strongly influencing the public, this is because the portrait photographic is capable of issuing the imaging sign languages explicitly, real and clear, so that the messages such imaging can easily influence and convince the public either consciously or unconsciously. Indonesia carries out the general election every five years, whether it is the Legislature and the Executive. One perceived visually most effective is through the medium of photography that is portraiture. Semiotics and qualitative methods are used as a scalpel analysis in this study. In order that, it can be realized that the influence of portrait photography is able to provide more value to the individual as well as affecting the public in giving the confidence value to the object in the photo.
Keywords: Photography, Imaging, Politic campaign.