The research titled “
(2013).
This study aims to
Tarus and Rabach
ABSTRACT
The Moderating Role of Corporate Image Between
Influencing Factor of User Experience into Customer Loyalty: A Study on Indihome By Telkom Indonesia” has two variables and a moderator. The Independent variable; User Experience (X) that consists of Service Value, Service Quality, Customer Satisfaction, and Social Pressure. The Dependent Variable; Customer Loyalty (Y) that is customer loyalty. This research has a moderating role
of corporate image (M). All of those variables are adapted from
examine the influence of user experience towards
customers loyalty as well as examines the moderating role of corporate image towards user experience towards customers loyalty of PT. Telekomunikasi
Indonesia.
The population used in this study are the customers of Indihome by PT.
Non-Probability Sampling that gathers data from 400 respondents. This study conducted within
August 2017 until April 2018.
The research reveals that Service Value, Customer Satisfaction and Social Pressure are predictors of customer loyalty of Indihome. Furthermore, Social Pressure is the most powerful predictor compared to other predictors. The role of corporate image is proven to have a positive effect of moderator in between; Service Value towards Customer Loyalty, Customer Satisfaction towards Customer Loyalty, and Social Pressure towards Customer Loyalty.
Keywords: Service Value, Service Quality, Customer Satisfaction, Social Pressure, Corporate Image, Customer loyalty.