Indonesia is a country with 16,056 islands well known for its natural wonders and cultural heritages.
Indonesia’s Travel and Tourism Competitive Index is 4.3. Along with the increase in number of
tour guide and tour package providers, the potential of establishing a business in the tourism sector
is good. This research focuses on finding out the feasibility of the business establishment based on
market, technical, and financial aspect. The market aspect result shows the potential, available,
target market, demand projection, and even the marketing strategy (STP and 7P) of the business.
The technical aspect result shows the business process, website design, and the organizational need
of the business. The financial aspect result shows that the NPV of this business is Rp162,798,046
The payback period is 4.339, and the IRR is 24.47%. The salary increase, demand decrease, and
price decrease sensitivity are 6.96%, 2.86%, and 0.94% respectively.