User review is one of medium for customer to express their thoughts about a particular product. The reviews are useful for the company to determine customer insight about their product as the comment load customer opinion about the product from various angles. This research examines the opinion around the user in form of sentiment and topic toward development of PUBG season 10 and season 11 from review section on Google Play. Data for this study gathered by scraping tools on Google Play website using Octoparse application. The method of this study is quantitative descriptive using sentiment analysis and topic modelling.
The results of this study obtained by sentiment analysis through the Naïve Bayes classifier method that can be used to classify consumer sentiment precisely and the Latent Dirichlet Allocation (LDA) proven to be able extracting customer insight about the topics within the comments. The results of this research expected to obtain valuable information for the company to solve problems that occurs, develop preventive strategies and plan future development based on customer voice for the next product launch in order to avoid the same mistakes.
Keywords: Sentiment Analysis, Topic Modelling, Latent Dirichlet Allocation, Big Data, Content Analysis, Google Play.