ABSTRACT
This research is background by incidence of competitive phenomenon of car industrial especially at class of hatchback which progressively expand from year to year. Progressively fast of car industrial in Indonesia, so companies have to can determine strategy of allocation from correct price in order to win competitive hence the company have to able to know what required or expected by its consumer. Appearance of type car of hatchback this time, making consumer obtain a lot of choice from facet of allocation from price before decision to buy hatchback car. This research comment effort done by Toyota Yaris to position as market leader in year 2012 by given allocation from price matching with the consumer ability, because allocation from correct price can push consumer to do buying decision.
This research it used 96 samples that was taken from to 96 consumer in Bandung. Type of research in this research use method of causal research. Approach of this research use quantitative approach by using appliance of data collecting of questioners allotted to responder by using technique of accidental sampling.
Pursuant to result test hypothesis by simultaneous is allocation from price have an effect on positive and significant to purchase decision to brand car of Toyota Yaris, this matter proved by Fcount ? F(tabel )by Fcount equal to 84,921 and Ftable equal to 4,405 with level of significance 0,00 (level of significance accepted ?=0,05).
Pursuant to determination coefficient got that variable of allocation from price able to 0,475 or 47,5% and the rest equal to 52,5% influenced by other factor like role of information from price.
Keywords: Allocation from price (pricelist, discount, price cuts, period of payment, and credit terms), purchase decision