Pada tahun 2020 hingga 2021 maraknya kasus Covid-19 diseluruh dunia, termasuk di Indonesia. Wabah penyakit Covid-19 ini pun melanda provinsi-provinsi di Indonesia, salah satunya Provinsi Jawa Barat. Disamping itu isu mengenai wabah virus Covid-19 ini seringkali ditemukan informasi yang kurang valid (hoax). Maka dari itu terkait permasalahan tersebut, Pemerintah Provinsi Jawa Barat khususnya Biro Humas Pemprov Jabar melakukan kegiatan media monitoring sebagai langkah preventif penyebaran berita hoax mengenai Covid-19. Kegiatan media monitoring yang dilakukan dibantu dengan tools media yang bernama IMM (Intelligence Media Management). Adapun penelitian ini berfokus pada strategi media monitoring Biro Humas Pemprov Jabar pada pemberitaan Covid-19 sebagai langkah preventif penyebaran berita hoax di media daring. Penelitian ini bersifat deskriptif kualitatif serta menggunakan paradigma kontruktivisme. Untuk menganalisis data dari hasil wawancara, peneliti memilih triangulasi sumber. Rumusan untuk menyelesaikan permasalahan ini melalui empat tahap, diantaranya mendefinisikan problem, perencanaan dan pemprograman, mengambil tindakan dan berkomunikasi, serta mengevaluasi program. Adapun kesimpulan dari penelitian ini ialah jikalau ditemukan isu atau pemberitaan negatif (hoax) di media yang dipantau oleh Biro Humas Pemprov Jabar melalui kegiatan media monitoringnya, maka akan dilakukan tindakan aksi dan komunikasi melalui konferensi pers, release, atau para pimpinannya akan terjun langsung ke lapangan. Hal itu dianggap bisa mencegah isu atau pemberitaan negatif (hoax) mengenai Covid-19 di media daring.
Kata Kunci: Public Relations, Media Monitoring, Covid-19, Berita Hoax
From 2020 to 2021, there will be rampant cases of Covid-19 around the world, including in Indonesia. The Covid-19 disease outbreak has also hit provinces in Indonesia, one of which is West Java Province. In addition, the issue of the Covid-19 virus outbreak is often found to be less valid (hoax). Therefore, related to this problem, the West Java Provincial Government, especially the West Java Provincial Government on Departmen of Public Rrelations, carried out media monitoring activities as a preventive measure for the spread of hoax news about Covid-19. Media monitoring activities carried out are assisted by a media tool called IMM (Intelligence Media Management). This research focuses on the media strategy of monitoring the West Java Provincial on Departmen of Public Rrelations on the news of Covid-19 as a preventive measure for the spread of hoax news in online media. This research is descriptive qualitative and uses the constructivism paradigm. To analyze the data from the interviews, the researcher chose source triangulation. The formulation to solve this problem goes through four stages defining the problems; planning, programming, taking action communicating and evaluating the program. The concludes of this study that if negative issues or news (hoax) are found in the media monitored by the West Java Provincial on Departmen of Public Relations. Through its media monitoring activities, action and communication will be carried out through press conferences, releases, or the leaders will go directly to the field. It is considered to be able to prevent negative issues or news (hoax) about Covid-19 in online media.
Keywoard: Public Relations, Media Monitoring, Covid-19, Hoax News