Maintaining an image or following trends often makes users feel uncomfortable because of too many social demands. Therefore, to avoid this, some individuals create Second Accounts or fake accounts. The purpose of this study was to determine how the Relationship of second Instagram account activities on Self Disclosure in Generation Z in Bandung City. This study uses the positivism paradigm because this study uses a quantitative approach. The number of respondents in the City of Bandung as many as 400 people Z generation aged between 17 to 25 years. The analytical method used is descriptive analysis and simple linear regression. The results of this study indicate that the descriptive analysis of the activities of the second Instagram account is in the very good category with a percentage of 84.15% and the descriptive analysis of self-disclosure is in the very good category with a percentage of 87.09%. By t-test there is a significant and positive relationship between the activities of the second account on Instagram on the self-disclosure of Generation Z in Bandung
Keywords : Instagram, Second Account, Self Disclosure