The plastics waste production has become big issues since the waste has been overproduced and made the landfills can’t collects them as it’s over capacity. Garnier as the cosmetics companies that has concern on the plastic waste issues launched the campaign with the titled One Green Step with the Garnier green beauty as the product that aims to reduce the plastic waste by recycling collaborate with the eRecycle. The purpose of this research is to finds out the influence of the green advertising that Garnier’s has been launched through their campaign of One Green Step and green brand image that Garnier has been built through their programme on the green purchase intention of their consumers. This type of this research is quantitative with the analysis descriptive method. Using the Likert scale and tested using the validity and reliability test on the 30 respondents. The sampling using the non-probability method with purposive techniques. Analyzed with the multiple linear regression analysis. The result indicates that green advertising has partially has significant influence on green purchase intention with the t count value of 6.605 higher than the t table of 1.98 or t count > t table, quite same with the green advertising the green brand image has also partially has significant influence on green purchase intention with the t count value of 10.476 higher than the t table of 1.98 or t count > t table. The result also indicates that both green advertising and green brand image simultaneously has influence on green purchase intention with the value of the f count of 199.226 higher than the f table of 3.090 or f count > f table. Therefore, from this research it could be concluded that both green advertising and green brand image has influences on the green purchase intention
Keywords: Green Advertising, Green Brand Image, Green Purchase Intention