Digital Inequalities among MSE Entrepreneurs in Indonesia: Exploring Differences in Internet Access between Internet-User and Non Internet-User MSE Entrepreneurs

Internet use has been growing rapidly in the last decade. The massive use of the internet has shifted the market and raised a new marketing era. To ensure their survival, companies are forced to adopt the internet including micro and small enterprises (MSEs). Unfortunately, the use of the internet for business purposes among Indonesia MSEs is very low and there are still gaps related to intenet access in Indonesia