THE INFLUENCE OF BRAND COMMUNITY ON THE VESPA PIAGGIO BRAND IMAGE IN BANDUNG

MUHAMMAD NAUFAL MUSYAFFA

Informasi Dasar

65 kali
23.04.2428
658.81
Karya Ilmiah - Skripsi (S1) - Reference

This study discusses how the influence of Brand Community on the Vespa Piaggio Brand Image in Bandung. This study uses a variety of test variables in order to obtain accurate results. The purpose of this research is to measure and answer the questions contained in this study. The results of this study will be explained in detail based on the results of the Normality test, Heteroscedasticity Test, Linear Test, Simple Regression Test, Hypothesis Test and Coefficient of Determination Test. In the results section will be explained descriptively narrative to make it easier for the reader. According to the 0.335 linear regression results on the Brand Community variable, brand image is affected by every 1% rise so it can be interpreted that there is a fairly close influence between the Brand Community on the Vespa Piaggio Brand Image in Bandung.

Subjek

MARKETING COMMUNICATION
BRAND IMAGE,

Katalog

THE INFLUENCE OF BRAND COMMUNITY ON THE VESPA PIAGGIO BRAND IMAGE IN BANDUNG
 
 
Inggris

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

MUHAMMAD NAUFAL MUSYAFFA
Perorangan
Dini Salmiyah Fithrah Ali
 

Penerbit

Universitas Telkom, S1 Ilmu Komunikasi (International Class)
Bandung
2023

Koleksi

Kompetensi

  • COH2J3 - INTEGRATED MARKETING COMMUNICATION

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