ABSTRACT
The internet is employed as a community communication tools, along with the
emergence of new media as a communication medium in today’s global society. In
recent years, Indonesia have been more interested in using the internet. According to
databoks.katadata.co.id, there were 204.7 million internet users in Indonesia in
Januari 2022. Social media has become an indispensable tool for carrying out daily
tasks. Social media is utilized as a place to express oneself in addition to being an
important platform for business and marketing. YouTube is one of the social media
that offers a video gateway as an alternative for the public to watch internet-based
digital shows. The purpose of this study was to find out representation verbal violence
in reaction content on video on YouTube channel Picky Picks. The research method
used in this study is a quantitative research techniques. The researcher used two
coders to ensure objectivity in coding and data collecting. Two encoders are used to
assess the authenticity of the data collected and determine the correctness of the data
using a reliability tet is utilized to determine the data’s accuracy. The results show
The intensity of verbal violence in the promotional video on the Picky Picks YouTube
channel shows a significant amount. From the entire sample of videos studied, the
euphemism category ranks first as verbal violence that appears most often in Picky
Picks video with 33 times or 39,1%. Therefore, most verbal violence contained in the
video on Picky Picks YouTube channel is a euphemism. In the second position, the
verbal violence often used by Picky Picks’s video is dysphemism. The conclusion of
this study shows for the government should be more active in controlling YouTube
channels that have similar content with research, by blocking and ensnaring channel
creators on YouTube who have harmful content, with the previously discussed law,
namely the ITE Law (Information and Electronic Transactions). To prevent the
proliferation of these Youtube channes which can damage the morale of society. For
readers, with the research that has been made, hopefully, it will be an additional
insight and prefer the Youtube channel as entertainment.
Keywords : Communication, Content, Youtube, Channel