This study aims to analyze audience perceptions of poverty porn content, namely
content that displays poverty to raise donations or prizes in the form of money which
is increasingly popular on social media. The research method used is interviewing
audiences who have watched and given gifts on live streaming TikTok. Besides that,
the researcher also collected various comments that appeared during the live event.
The collected data were then analyzed using descriptive qualitative methods and
perception analysis using five indicators of poverty porn; passive vs active, saviourism,
vulnerability, lack of context and lack of voice. The results of the study show that the
majority of Indonesian people show high levels of sympathy and generosity towards
content creators. Apart from that, there are also other elements that encourage this
action, such as the desire to exist on social media and cultural and religious aspects
which are the background of the motive for giving the donation.