Emotional in Elegancy: orchestrates emotional engagement brand luxury through captivating content, celebrities, and a culturally tailored platform for Brand Ethereality - Dalam bentuk buku karya ilmiah

This study addresses emotional engagement in luxury brand marketing, focusing on the impact of social media content, celebrity endorsements, and culturally influenced platform choices, highlights the need for a holistic view of cultural dimensions, and identifies specific content as powerful drivers of emotional engagement. Luxury brands are strategically curating culturally relevant social media content and pairing it with marketing campaigns to increase engagement. This research highlights the importance of a comprehensive and culturally sensitive approach to luxury brand marketing to increase emotional engagement and foster a resonant brand ethereality.