The purpose of this study is to find out how eWOM affects purchasing decisions in the culinary business in Bandung City through a literature study. This study used the Systematic Literature Review (SLR) method. Systematic literature review is a method that gathers all empirical evidence that conforms to predetermined eligibility criteria to specifically answer a research question. The result show that indicate a significant positive influence of eWOM on consumer choices, emphasizing TikTok's role as a trustworthy platform for product recommendations. The dynamic and visually engaging nature of TikTok's content, characterized by authentic product reviews and demonstrations, creates a unique form of social proof that resonates with a broad audience. However, suggesting that eWOM via TikTok may not consistently impact purchasing decisions. Any research provides insights into potential reasons for this, citing TikTok's short-form, entertaining content format that may limit in-depth product evaluations. Concerns about authenticity and credibility, as well as the transient attention span of TikTok users, are also highlighted as factors that could diminish the impact of eWOM.