Le Dian Hotel & Cottages, sebuah hotel bisnis bintang 4 di Kota Serang yang dikelola oleh PT. Serang Asri Hotel, mengalami beberapa masalah yang mempengaruhi efektivitas dan kenyamanan aktivitas bisnis tamu. Hotel ini, meskipun memiliki fasilitas setara dengan hotel bintang 5 sejak didirikan pada tahun 1993, menghadapi kendala seperti kurangnya organisasi furnitur, kebisingan, dan pencahayaan yang tidak sesuai standar. Observasi menunjukkan perlunya peremajaan fasilitas dan elemen interior untuk mendukung produktivitas tamu bisnis. Penataan ulang dengan mengacu pada Peraturan Menteri Pariwisata dan Ekonomi Kreatif No. PM.53/HM.001/MPEK/2013 diusulkan untuk meningkatkan sirkulasi ruang, kenyamanan, dan memenuhi kebutuhan MICE. Dengan perancangan ulang ini, diharapkan Le Dian Hotel & Cottages dapat meningkatkan citra dan daya tariknya, serta mendukung penyelenggaraan kegiatan berskala nasional dan internasional.
Kata kunci : Le Dian Hotel & Cottages, Aktivitas Bisnis, Kota Serang
Le Dian Hotel & Cottages, a 4-star business hotel in Serang City managed by PT Serang Asri Hotel, experienced several problems that affected the effectiveness and comfort of guests' business activities. The hotel, despite having facilities equivalent to a 5-star hotel since its establishment in 1993, faces obstacles such as lack of furniture organization, noise, and lighting that is not up to standard. Observations indicated the need for rejuvenation of facilities and interior elements to support business guest productivity. A redesign with reference to the Minister of Tourism and Creative Economy Regulation No. PM.53/HM.001/MPEK/2013 is proposed to improve space circulation, comfort, and meet MICE needs. With this redesign, it is expected that Le Dian Hotel & Cottages can improve its image and attractiveness, and support the organization of national and international scale activities.
Keywords: Le Dian Hotel & Cottages, Business Activities, Serang City