DECODING DIGITAL SATIRE: A CONTENT ANALYSIS OF THE 'TWO GUYS ON A BUS' MEME IN GLOBAL COMMUNICATION ACROSS CULTURAL CONTEXT - Dalam bentuk buku karya ilmiah

RICKY NUR IKHWANTORO

Informasi Dasar

26 kali
25.04.1346
000
Karya Ilmiah - Skripsi (S1) - Reference

Memes have emerged as a global language, allowing cross-cultural communication via satire and humor. This study examines the "Two Guys on a Bus" meme, which was originally illustrated by Genildo Ronchi in 2013 and became viral in popularity in 2021. The meme's uncomplicated but effective visual representation, with its juxtaposed perspectives, has enabled its extensive application in numerous cultural and thematic contexts. This study aims to describe how the meme conveys complicated emotions and ideas by using Shifman's content, form, and stance, and Quintero's satire typology. Based on the analysis of 43 unique variations of the meme, this study categorizes its use into political, social commentary, cultural identity, humor and lifestyle, and philosophical/inspirational categories. Findings show that memes are participatory cultural objects, crossing ideological divides and reflecting societal tensions. Political memes use Juvenalian satire to highlight systemic shortcomings, while humor-driven memes use a Horatian voice to represent common sufferings. The affective appeal of such memes makes them ever more popular worldwide, engaging diverse cultures in interaction with one another. This study illustrates the paradigm shifting power of memes in online discourse and participatory culture. Future research could investigate how algorithmic amplification determines meme virality and reception by audiences in digital and offline media.

Subjek

DIGITAL COMMUNICATION
 

Katalog

DECODING DIGITAL SATIRE: A CONTENT ANALYSIS OF THE 'TWO GUYS ON A BUS' MEME IN GLOBAL COMMUNICATION ACROSS CULTURAL CONTEXT - Dalam bentuk buku karya ilmiah
 
xii, 118p.: il,; pdf file
 

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

RICKY NUR IKHWANTORO
Perorangan
Adi Bayu Mahadian
 

Penerbit

Universitas Telkom, S1 Ilmu Komunikasi (International Class)
Bandung
2025

Koleksi

Kompetensi

 

Download / Flippingbook

 

Ulasan

Belum ada ulasan yang diberikan
anda harus sign-in untuk memberikan ulasan ke katalog ini