ABSTRACT
Sindang Barang Cultural Village is the first natural tourism objects in the city of Bogor regency and that have education because there are cultural attractions and Sundanese traditions. But Sindang Barang Cultural Village tourism is less known by the public so that the cultures and traditions that existed in ancient times contained in Sindang Barang Cultural Village are less known to the public today.
The purpose of this research is to find out the cause of the society for less learn, know, and interested in Sindang Barang Cultural Village tourism and find a solution to the community’s attention to the attractions of Sindang Barang Cultural Village.
Methods and Analysis used in this study using qualitative methods and SWOT analysis to get the solution that fits the problem.
Of these SWOT analysis found some causes of less-known Culltural Village and known to the public. And the taken solution of these problems are design of promotional Sindang Barang Cultural Village through the event implementation as new programs of Sindang Barang Cultural Village.
Key Words: Promotion, Sindang Barang Cultural Village