Analisis Kegiatan Komunikasi Pemasaran Terpadu Fitry Hijab pada masa pandemi covid-19
M AJI PAMUNGKAS
Informasi Umum
Kode
23.04.1452
Klasifikasi
384 - Communications Telecommunication, recordings, visual signaling
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Communication In Marketing, Communication Design,
Dilihat
279 kali
Informasi Lainnya
Abstraksi
<p>Fitry Hijab employs integrated marketing communication techniques such as social media. This is done in order to increase the sales of Fitry Hijab products. To accelerate the branding of Fitry Hijab,advertising is done in a modernised manner using various digital photography methods. The research is guided by Kotler and Keller's (2016:179) theory, which states that marketing communication is a tool used by businesses to inform, persuade, and remind consumers directly or indirectly about the products being traded. According to the findings of this study, Fitry Hijab uses modernization of advertising to accelerate the product's branding. Sales acceleration can be accomplished through modern promotion using startup applications and social media. The researcher's conclusion is that the founder uses Instagram to accelerate marketing, with giveaways as an engagement step to attract customers. This has the potential to significantly boost accelerated sales.</p>
<p><em>Keywords : Advertising, Instagram, Marketing.</em></p>
<p> </p>
<p> </p>
<p> </p>
- SK723043 - E-COMMERCE DAN BISNIS TEKNOLOGI INFORMASI
- CBH3M2 - KOMUNIKASI BISNIS
- COH2J3 - KOMUNIKASI PEMASARAN TERPADU
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | M AJI PAMUNGKAS |
| Jenis | Perorangan |
| Penyunting | Muhammad Sufyan Abdurrahman |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, S1 Ilmu Komunikasi |
| Kota | Bandung |
| Tahun | 2023 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
