Analysis of the Influence of Television Advertising on Brand Awareness on Consumer

WAHYU BUDI PRASETYA

Informasi Umum

Kode

15.06.003

Klasifikasi

658.81 - Sales management

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Marketing - Advertising

Dilihat

413 kali

Informasi Lainnya

Abstraksi

Advertising is one of the aspects that are important to the company in its marketing activities. Now consumers are seeing an advertisement on television before realizing the existence of a product and buy the product. Advertising is one aspect that is important for creating brand awareness to consumers. The purpose of this study was to determine whether there is a relationship and the influence of advertising on television Galaxy brand awareness to consumers. The study population was male and female students Telkom University. By using the Bernoulli formula obtained as a sample of 100 respondents. The technique of collecting data using questionnaires and literature. The method used is a simple linear regression, correlation and determination. The results showed that the Samsung Galaxy variables in television advertising and brand awareness respective variables - each has a continuum line of 74.63% and 72.66%. The influence of television advertising on the Samsung Galaxy affect brand awareness is at 23%.

Keywords: advertising, brand awareness