Nowadays, provider companies competition is getting tougher than ever. Consumers can be easily move from one operator to another operator so that the company expected to change the customers into loyal customers by forming a community. As well as the PT. Telkomsel that forming a community, namely Telkomsel School Community.
In this research, there is an independent variable namely community marketing which consists of four sub-variables, namely membership, influence, integration and fulfillment of needs, and shared emotional connections. And dependent variable is customer loyalty.
This research includes into descriptive and causal research. The population is all members of community in Telkomsel School Community in High School and the equivalent in Bandung. The sample of 90 respondents was selected by using probability sampling technique through a simple random sampling approach. The analysis method used validity test, reliability test, descriptive statistics analysis, the classical assumption test, multiple linear regression analysis, and hypothesis testing.
From the results of multiple linear regression analysis, obtained that community marketing significantly influence the customer loyalty of Telkomsel which is a member of the Telkomsel School Community in High School and the equivalent in the city of Bandung with the value is 61.1%.
It can be concluded that the marketing community variables significantly influence the customer loyalty. Thus PT. Telkomsel should maintain the elements that are considered good and need to fix the things that are lacking in order to be able to increase customer loyalty Telkomsel.
Keyword: Community Marketing, Customer Loyalty