Abstrak : Saat ini local brand sudah berkembang pesat dan banyak diminati masyarakat. Salah satu brand lokal di kota Bandung yang sedang eksis saat ini adalah brand Sugacoat Studios. Brand Sugacoat Studios hingga saat ini belum memiliki variasi produk fashion lain selain aksesoris berupa daypack, backpack, drawstring bag dan juga cap untuk anak-anak. Berdasarkan hasil observasi masih jarang ditemukan brand lokal yang memproduksi jaket quilt khusus untuk anak-anak. Penelitian ini menggunakan metode kualitatif serta analisis melalui studi literatur, observasi lapangan dan wawancara serta ekplorasi .Tujuan dari penelitian yaitu menghasilkan variasi produk baru pada brand Sugacoat Studios, mengembangkan teknik quilting dan mengaplikasikan teknik haerloom quilt pada produk busana anak menggunakan metode SCAMPER. Luaran penelitian ini menghasilkan perancangan jaket quilt anak dengan menggunakan teknik haerloom quilt dan konsep kegiatan di luar ruangan. Mengambil inspirasi objek-objek yang ditemukan anak di alam terbuka untuk meningkatkan kecerdasan naturalis anak dalam mengenal objek alam seperti awan, bunga ataupun bebatuan. Target market untuk jaket quilt ini yaitu orang tua dan juga anaknya yang suka menghabiskan waktu di luar ruangan.
Kata kunci : Local Barnd, Sugacoat Studios, Jaket Quilt Anak, Haerloom Quilt, SCAMPER
Abstract : Currently, local brands have developed rapidly and it is in great demand by the public. One of the local brands in the city of Bandung that currently exists is the Sugacoat Studios brand. Until now, the Sugacoat Studios brand does not have a variety of other fashion products besides accessories in the form of daypacks, backpacks, drawstring bags and caps for children. Based on the results of observations, it is still rare to find local brands that produce quilted jackets specifically for children. This study used qualitative methods and analysis through literature studies, field observations and interviews as well as exploration. The aims of the research were to produce new product variations for the Sugacoat Studios brand, develop quilting techniques and apply the haerloom quilt technique to children's clothing products using the SCAMPER method. The output of this study resulted in the design of a children's quilt jacket using the haerloom quilt technique and the concept of outdoor activities. Taking inspiration from objects that children find in nature to increase children's naturalist intelligence in recognizing natural objects such as clouds, flowers or rocks. The target market for this quilted jacket is parents and their children who like to spend time outdoors.
Keywords : Local Brand, Sugacoat Studios, Children’s Quilt Jacket, Haerloom Quilt, SCAMPER