Industri Perhotelan merupakan industri yang berkembang pesat, dimana salah satu faktor utamanya adalah kualitas pelayanan dan kepuasan pelanggan. Adanya ulasan yang kurang memuaskan mengenai kualitas pelayanan dari berbagai tamu yang telah menginap di Upscale hotel di Kota Bandung. Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan terhadap kepuasan tamu di Upscale hotel di Kota Bandung. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif, dengan menggunakan teknik analisis data regresi linear sederhana. Adapun jumlah sampel yang digunakan sebanyak 150 responden. Data diperoleh dari hasil kuesioner yang dibagikan kepada responden/tamu Upscale hotel di Kota Bandung. Berdasarkan hasil analisis deskriptif menyatakan bahwa secara keseluruhan Upscale hotel di Kota Bandung memiliki kualitas pelayanan yang sangat baik. Begitu pula hasil analisis deskriptif untuk variabel kepuasan tamu, secara keseluruhan tamu Upscale hotel di Kota Bandung merasa sangat puas menginap di Upscale Hotel. Hasil uji hipotesis parsial menunjukkan bahwa Kualitas Pelayanan berpengaruh positif terhadap Kepuasan Tamu. Bagi peneliti selanjutnya, peneliti menyarankan agar peneliti selanjutnya memfokuskan Hotel dengan cakupan sampel yang lebih luas, dengan menambah variabel-variabel lain yang mempengaruhi kepuasan pelanggan untuk menambah sumber referensi. Kata Kunci: Pariwisata, Upscale Hotel, Hospitality, Kualitas Pelayanan, Kepuasan Tamu
The hotel industry is experiencing rapid growth, with one of the main factors being the quality of service and customer satisfaction. There have been some unsatisfactory reviews regarding service quality from various guests who stayed at Upscale hotels in Bandung City. This research aims to examine the influence of service quality on guest satisfaction in Upscale hotels in Bandung City. The research method used is quantitative, employing the simple linear regression data analysis technique. The sample size used in this study is 150 respondents. Data were obtained from questionnaires distributed to respondents/guests of Upscale hotels in Bandung City. Based on the descriptive analysis results, it is stated that overall Upscale hotels in Bandung City have excellent service quality. Similarly, the descriptive analysis results for the guest satisfaction variable indicate that guests of Upscale hotels in Bandung City are highly satisfied with their stay. The partial hypothesis test results show that service quality has a positive effect on guest satisfaction. For future researchers, it is suggested to focus on hotels with a broader sample scope, including additional variables that influence customer satisfaction to enhance the reference sources. Keywords: Tourism, Upscale Hotel, Hospitality, Service Quality, Guest Satisfaction.