Analysis of AAPL Sentiment and Investor Behavior Toward Apple Lawsuit Case - WRAP Researchship

FAZRI EVRIZAL MUHARAM

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92 kali
24.04.4782
332.6
Karya Ilmiah - Skripsi (S1) - Reference

Apple is a significant company that draws investors’ attention due to its various legal issues. When encountering problems, investors must make decisions that involve both rational and irrational aspects and are often influenced by psychological biases. This study aims to analyze investor sentiment towards the two legal cases faced by Apple and relate it to behavioral finance theory. Using the Naive Bayes classification method on 16,955 tweets from X social media related to these cases, a classification accuracy of 76% was achieved. The analysis results show that positive sentiment is more dominant than neutral and negative sentiment. These findings indicate that despite Apple's involvement in significant legal issues, investor perceptions remain optimistic about the company's prospects and stock value. This suggests that investor behavior is influenced by psychological biases such as overconfidence, representativeness, and availability, which are essential to consider in investment decisions.

Subjek

BEHAVIORAL RESEARCH
 

Katalog

Analysis of AAPL Sentiment and Investor Behavior Toward Apple Lawsuit Case - WRAP Researchship
 
vii,7p.:il,;pdf file
English

Sirkulasi

Rp. 0
Rp. 0
Tidak

Pengarang

FAZRI EVRIZAL MUHARAM
Perorangan
Andrieta Shintia Dewi
 

Penerbit

Universitas Telkom, S1 Manajemen (Manajemen Bisnis Telekomunikasi & Informatika)
Bandung
2024

Koleksi

Kompetensi

 

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