PENGARUH SOCIAL INFLUENCE, HABIT, DAN PERSONAL INNOVATIVENESS TERHADAP BEHAVIOR INTENTION DENGAN AGE SEBAGAI MODERATOR ANALISIS PEMBAYARAN QRIS DI INDONESIA - Dalam bentuk pengganti sidang - Artikel Jurnal

ANGGUN ARIKATUS SOFWATUNNISA

Informasi Dasar

10 kali
25.05.297
658.84
Karya Ilmiah - Thesis (S2) - Reference

Abstract

The purpose of this study is to determine the variables that affect Indonesian QR-code payment (QRIS) consumers' purchasing decisions. The results of this study indicate that behavioral intention to utilize mobile payments using QR codes is significantly correlated with social influence, habits, and individual innovativeness in information technology. Hedonic motivation, enabling circumstances, and effort expectation, on the other hand, were determined to be statistically insignificant. Using information gathered from 100 users of online payment and banking applications via an online survey, the suggested study framework was empirically evaluated. In addition to helping businesses and policymakers develop strategies to encourage the adoption of QR code payments, the study's findings give mobile payment app developers and mobile payment marketing teams important insights into factors that can help them address consumers' perceived risks by putting strong security measures in place and informing consumers of the necessary steps. By fostering consumer financial knowledge and offering regulatory assistance, policymakers may encourage the use of QR code payments.

Keyword- Behavior Intention, QR-Code Payment, social Influence, habit, personal innovativeness.

Subjek

ACCOUNTING-FINANCE ENTERPRISES
 

Katalog

PENGARUH SOCIAL INFLUENCE, HABIT, DAN PERSONAL INNOVATIVENESS TERHADAP BEHAVIOR INTENTION DENGAN AGE SEBAGAI MODERATOR ANALISIS PEMBAYARAN QRIS DI INDONESIA - Dalam bentuk pengganti sidang - Artikel Jurnal
 
x,116p.: il,; pdf file
Indonesia

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Pengarang

ANGGUN ARIKATUS SOFWATUNNISA
Perorangan
Mahir Pradana, Budi Rustandi Kartawinata
 

Penerbit

Universitas Telkom, S2 Administrasi Bisnis
Bandung
2025

Koleksi

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