Strategic Marketing Model for Community Based Sustainable Tourism: Case of Buniayu in Sukabumi - Dalam bentuk buku karya ilmiah
KEENANDYA ZATA AMANI
Informasi Umum
Kode
25.04.4944
Klasifikasi
000 - General Works
Jenis
Karya Ilmiah - Skripsi (S1) - Reference
Subjek
Digital Marketing
Dilihat
12 kali
Informasi Lainnya
Abstraksi
<em>This study examines the strategic marketing of community-based sustainable tourism using a three-phase framework: elementary, intermediary, and industry. Focusing on CV Buniayu Triartha in Sukabumi, Indonesia, a qualitative descriptive method and PEST analysis were used to evaluate how political, economic, social, and technological factors shape community-based tourism marketing. Findings reveal that while community involvement and digital engagement enhance local impacts, challenges remain in institutional partnerships and technological infrastructure. A conceptual model is proposed to align local participation with sustainable marketing, offering practical recommendations for digital transformation and professional training.</em><br /> <br />
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Anda harus log in untuk mengakses flippingbook
Pengarang
| Nama | KEENANDYA ZATA AMANI |
| Jenis | Perorangan |
| Penyunting | Rajiv Dharma Mangruwa |
| Penerjemah |
Penerbit
| Nama | Universitas Telkom, S1 Administrasi Bisnis |
| Kota | Bandung |
| Tahun | 2025 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
