Bandrek is a tradisional beverages from Parahyangan. Basic ingredients in bandrek are ginger and brown sugar, the recipehas beenknownfor generationsandhas spread toother areasoutsideof Java island. Aside from being abeverage that relieving thirst, bandrekalso serves asa healthful beverageandprovenefficaciousfortreat minor illnessessuch assorethroat, coughand sore.
BandrekAbahwhichbeen establishedsince 1982, is the pioneerproducer ofpackaged instantbandrekproductsin Indonesia.Processed usingnatural ingredientsandwithout using preservativestomaintain the qualityandefficacyof the product. AbahBandrekproductsare soldin bottlesorsachetsat affordable price andeasily available. Butin fact, the problems faced are the communityespeciallylocatedin Bandung cityare not familiar withthe productbecause ofthe media campaign of BandrekAbahyeteffective.
Authors conducted adesignusingaudio-visualmediaas a promotional mediumwhichis more effectiveandable toreacha widertarget audience. Audio-visual mediaincludesmovingimagesandsoundso thatthe process of deliveringinformationcan be absorbedmore maximum. Creativeconceptsthat the author madeis to designvideoproductprofilewiththe theme efficacy ofBandrekAbah.With this theme the author hope that the public canbeaware ofthe importanceof healthcareandstarted takingbandrekregularly.
Keyword : bandrek abah, video, product profile, efficacy